Saturday, July 31, 2010

Jungle Warfare: A Basic Manual for Christians in Sales

"Jungle Warfare: A Basic Manual for Christians in Sales" by Christopher A. Cunningham is a book targeted towards a certain group (Christian Salesmen). It teaches salesmen to stick to their Christian values and morals while dealing with their clients. The basis of the book, or shall I rather say that the inspiration behind is as novel as can be. The author has used his grandfather's World War 2 jungle warfare manual as a rider. There are 22 chapters in all, each with a scripture verse, and a daily prayer and it is expected that we tackle one chapter a day. The language is simple and at times very captivating. Each chapter begins with a preface taken from the World War 2 jungle warfare manual.

After reading the book I felt that this is one of the most innovative presentations that I have come across in a long time. Though the author targets salesmen, I think this book would be useful for people from all walks of life. After all life itself is a war and we live in a ‘Jungle’, so what better to survive than a basic manual for Jungle Warfare.

Disclosure: I received this book free of charge from Thomas Nelson Publishers as part of their BookSneeze.com blogger book reviewer program, in exchange for my honest review. I was not required to write a positive review. The opinions expressed are my own. (Disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255, “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”)

Thursday, July 15, 2010

EVERYONE COMMUNICATES, FEW CONNECT

John C. Maxwell’s latest offering – ‘Everyone Communicates Few Connect’- What the Most Effective People Do Differently, is not just another leadership guide, it is more of a handbook for leaders. Of course the term ‘leaders’ is metaphoric as anyone in their day to day lives will benefit fro the principles in this book. What sets it apart in the first place is the hands on approach that the author suggests in winning over audiences. Now-a-days with the presence of numerous modes and channels of communication, John C. Maxwell through his book - ‘Everyone Communicates Few Connect’ elucidates some simple principles of getting our words across and making them count.

I found the book very boldly presented and the design on the cover is very attractive. The print quality, font used and the design and layout of the pages build up for an excellent reading experience. It has been presented in a very reader friendly format with specially highlighted boxes to draw attention to important parts of the page. The narrative skills of Dr. Maxwell are by and large exhibited throughout this treatise and Yes! As far as I am concerned his methods are a success because I am listening.

Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their BookSneeze.com book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”