LEAD LIKE IKE

By- Geoff Loftus

Prior to reading Geoff Loftus’s “Lead Like Ike” I only knew General Dwight D. ‘Ike’ Eisenhower as the supreme commander of the Allied forces during World War II and later on as the President of the United States of America.

This book illustrates the magnitude of his feat in tackling successfully the objectives and goals set before him during those tumultuous days. His success not only secured victory for the allies but freedom for millions worldwide. His failure would have doomed civilization and humanity indefinitely. General Eisenhower’s handling of such mammoth pressure and astute policy making paved the way for his success against all odds.

Ike’s functioning has been compared to present day corporate situations and parallels have been drawn to illustrate the fact that his principles can very well be applied today’s financial and business problems.

‘Lead Like Ike’ is a mixture of business studies, history and biography. It has been presented in a very reader friendly format with specially highlighted boxes to draw attention to important parts of the page. The language is very lucid and the message quite clear. It is a very interesting book and the lessons taught can be applied to our individual lives. A must read for people from all walks of life.

Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their BookSneeze.com book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”